|Here It Goes Again|
|Multi track master record by OK Go|
|Title:||Here It Goes Go Again|
|3:17||Big Rock Ending|
"Here It Goes Again" is a power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to reach the Billboard Hot 100, where it entered the Top 40 at #38. Originally planned to be named "The Treadmill Song" this idea was scrapped as the band thought it would confuse people who hadn't seen the video.
The music video of the song - which was arguably responsible for the song's U.S. Top 40 success - is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video. As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash. The video debuted on YouTube on July 31, 2006 and, as of August 22, 2008, has been viewed over 38 million times making it the 29th most viewed video on the website of all time. Notably, the music video is also the 6th most favorited Youtube video. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.
The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.